# Napexy > Napexy is a digital marketing agency with its own software. We get businesses found in search and AI answers, turn the visits into booked appointments, and report revenue by source. Napexy works in French, English and Arabic. It is judged on booked appointments, qualified leads and revenue by source. Agency services are not priced on the site: every engagement gets a fixed quote after a first call (https://napexy.com/get-a-proposal/). The one published price is the booking forms: Startup $25 per seat per month ($20 billed yearly), Growth $60 per seat per month ($48 billed yearly), Business $118 per seat per month ($94 billed yearly) (https://napexy.com/pricing/booking-forms/). The full text of the English site is at https://napexy.com/llms-full.txt and of the French site at https://napexy.com/fr/llms-full.txt. Home: https://napexy.com/ (Napexy is a digital marketing agency for SEO, AI search (GEO), paid ads and conversion, with its own CRM and booking software. Reported in leads and revenue.) ## Services: AI search and SEO - [Generative engine optimization (GEO)](https://napexy.com/services/generative-engine-optimization/): Get named and cited when people ask ChatGPT, Gemini, Perplexity or Google’s AI for a business like yours. - [ChatGPT optimization](https://napexy.com/services/chatgpt-optimization/): Make your business readable, citable and recommendable when buyers ask ChatGPT, with OpenAI’s crawlers set on purpose. - [Google AI Overviews & AI Mode](https://napexy.com/services/google-ai-overviews-optimization/): Be one of the sources Google links to in AI Overviews and AI Mode, working from what Google itself documents. - [AI brand perception](https://napexy.com/services/ai-brand-perception/): Find out what AI assistants say about your business, how you compare, and fix the sources behind wrong answers. - [SEO services](https://napexy.com/services/seo/): Rank for the searches people make just before they buy, and see which pages bring in leads and bookings. - [Local SEO](https://napexy.com/services/local-seo/): Show up on the map, in local results and in assistants’ answers when people nearby look for what you do. - [Technical SEO](https://napexy.com/services/technical-seo/): Make sure Google and AI crawlers can fetch, read and index the pages that sell, and keep it that way. - [Ecommerce SEO](https://napexy.com/services/ecommerce-seo/): Get your categories and products found on Google and in AI shopping answers, and measure it in orders. - [Enterprise SEO](https://napexy.com/services/enterprise-seo/): SEO for large sites and several teams: template fixes, release checks and reports leadership can act on. - [International & multilingual SEO](https://napexy.com/services/international-seo/): Rank in each country and language you sell in, with French, English and right-to-left Arabic pages done properly. - [Content marketing](https://napexy.com/services/content-marketing/): Articles, guides and comparisons built from your buyers’ real questions, and measured in the leads they bring. - [Website copywriting](https://napexy.com/services/website-copywriting/): Words for the pages that sell, written from your customers’ own language and judged on the enquiries they bring. - [Digital PR & link earning](https://napexy.com/services/digital-pr/): Earn coverage and links from publications your buyers read, which search engines and AI assistants trust too. - [Video & motion graphics](https://napexy.com/services/video-motion-graphics/): Short videos, explainers and motion graphics that explain what you do, run in ads and get found on YouTube and Google. ## Services: paid media - [PPC & Google Ads management](https://napexy.com/services/ppc-management/): Google Ads search campaigns built around buyer intent and bid on the leads your sales team qualifies. - [Google Shopping & Performance Max](https://napexy.com/services/google-shopping-ads/): Product feeds, Shopping campaigns and Performance Max, bid on margin and measured on real orders. - [YouTube advertising](https://napexy.com/services/youtube-ads/): YouTube video ads aimed at the right viewers and judged on the searches, visits and bookings they bring. - [Microsoft Ads (Bing)](https://napexy.com/services/microsoft-ads/): Search ads on Bing and Microsoft’s network, with LinkedIn profile targeting and the same qualified-lead tracking as Google. - [Social media advertising](https://napexy.com/services/paid-social/): Ads on Facebook, Instagram, TikTok, LinkedIn and other networks, chosen by where your buyers are and judged on booked appointments. - [Facebook & Instagram ads](https://napexy.com/services/meta-ads/): Facebook and Instagram lead ads, WhatsApp chat ads and Advantage+ campaigns that learn from the leads your team qualifies. - [TikTok ads](https://napexy.com/services/tiktok-ads/): Native-looking TikTok videos, Spark Ads and lead campaigns, tested fast and optimised on the leads that become customers. - [LinkedIn ads](https://napexy.com/services/linkedin-ads/): LinkedIn campaigns aimed at the job titles and companies you sell to, judged on pipeline and signed deals. - [Social media management](https://napexy.com/services/social-media-management/): Content calendar, posts, comments and DMs handled every month, with messages answered in one inbox and followed through to the booking. - [Influencer marketing](https://napexy.com/services/influencer-marketing/): Creators chosen for their real audience, briefed and contracted properly, and measured on the leads and sales they bring. - [Programmatic & display](https://napexy.com/services/programmatic-advertising/): Display, video and audio ads bought across sites and apps, with placements checked and results judged in your CRM. - [Retargeting & CRM audiences](https://napexy.com/services/retargeting/): Ads that follow up with people who visited, watched or became leads, sorted by CRM stage and kept away from existing customers. - [Marketplace advertising](https://napexy.com/services/marketplace-advertising/): Sponsored Products, Brands and Display on Amazon and other marketplaces, bid on margin and judged on total sales. - [Connected TV & streaming](https://napexy.com/services/connected-tv-advertising/): Ads on TV screens through YouTube and streaming apps, where your market offers them, measured on what viewers did next. - [Media strategy & planning](https://napexy.com/services/media-planning/): A channel plan and budget built back from your booking targets, with tests and a monthly rule for moving money. ## Services: revenue and conversion - [Conversion rate optimization](https://napexy.com/services/conversion-rate-optimization/): More booked appointments from the traffic you already pay for, found through research and tested on real leads. - [Landing pages & funnels](https://napexy.com/services/landing-pages-funnels/): One page per offer, matched to the ad, with a form that books straight into your team’s calendar. - [Online review generation](https://napexy.com/services/review-generation/): More reviews from real customers, asked at the right moment and answered properly, within Google’s rules. - [Lead handling & speed to lead](https://napexy.com/services/lead-management/): Faster first calls, real follow-up, more booked appointments and fewer no-shows, measured for each salesperson. - [Email & SMS marketing](https://napexy.com/services/email-sms-marketing/): Emails and texts people agreed to receive, sent when they help, and measured on bookings and sales. - [WhatsApp marketing](https://napexy.com/services/whatsapp-marketing/): Click-to-WhatsApp ads, approved templates and follow-up on the app your buyers already use, inside Meta’s rules. - [Marketing automation](https://napexy.com/services/marketing-automation/): Routing, follow-up and reminders that happen on schedule, connected to your CRM and checked against sales. - [CRM setup & integration](https://napexy.com/services/crm-implementation/): A CRM your team actually uses: one pipeline, every lead with its source, set up in Napexy CRM or in yours. - [Account-based marketing](https://napexy.com/services/account-based-marketing/): For B2B sales with few possible buyers: target named companies, reach the people who decide, and track each account. - [Analytics & attribution](https://napexy.com/services/analytics-attribution/): Tracking you can trust: GA4, server-side tags, Conversions API and CRM data tied together, so budgets follow sales. - [Call tracking](https://napexy.com/services/call-tracking/): Find out which campaign made the phone ring, and whether the call became a booked appointment. - [Dashboards & reporting](https://napexy.com/services/marketing-dashboards/): One view of spend, leads, appointments and revenue by source, built on numbers your sales team recognises. - [Competitor analysis](https://napexy.com/services/competitor-analysis/): What your competitors advertise, promise and charge, and how fast they answer a lead, turned into a list of actions. - [Revenue operations (RevOps)](https://napexy.com/services/revenue-operations/): Marketing and sales working from one pipeline, one set of definitions and one weekly meeting on the same numbers. - [Marketing mix modeling](https://napexy.com/services/marketing-mix-modeling/): Estimate what each channel adds to sales, offline ones included, and where the next budget should go. ## Services: web and AI - [Website design](https://napexy.com/services/website-design/): Websites designed around one job: turning a visitor into a booked appointment you can trace back to its source. - [Website redesign](https://napexy.com/services/website-redesign/): Rebuild a dated or underperforming site without losing the search traffic it already earns. - [Ecommerce website design](https://napexy.com/services/ecommerce-website-design/): Online stores with fast product pages, a short checkout and product data that Google and Meta ads can use. - [UX & UI design](https://napexy.com/services/ux-ui-design/): Research, flows, prototypes and interface design that make booking, buying or signing up easier for real people. - [Branding & identity](https://napexy.com/services/branding/): Positioning, logo, colours, type and a brand guide built to work in ads, on your site and in three languages. - [Ad creative & social design](https://napexy.com/services/performance-creative/): Ad creative made in batches, tested against each other and judged on the leads and bookings each version brings. - [Web development](https://napexy.com/services/web-development/): Fast, secure sites built with Astro, Next.js or WordPress, with tracking, structured data and CRM connections done properly. - [WordPress development](https://napexy.com/services/wordpress-development/): Lean custom WordPress sites your team can edit, without the plug-in pile that makes so many WordPress sites slow and fragile. - [Maintenance & security](https://napexy.com/services/website-maintenance-security/): Updates, backups, uptime and security monitoring, plus a monthly check that every form still delivers leads. - [Speed & Core Web Vitals](https://napexy.com/services/website-speed-optimization/): Faster pages measured on real visits: LCP, INP and CLS fixed at the cause, starting with the pages that bring leads. - [Accessibility (WCAG)](https://napexy.com/services/web-accessibility/): WCAG and RGAA audits and fixes, tested by hand with a keyboard and a screen reader, for sites everyone can use. - [AI consulting](https://napexy.com/services/ai-consulting/): Find the few places where AI saves your marketing and sales team time or leads, then roll it out with care. - [AI agents & chatbots](https://napexy.com/services/ai-agents-chatbots/): AI assistants that answer, qualify and book on WhatsApp, Instagram, Messenger and your site, then pass the lead to a person. - [AI workflow automation](https://napexy.com/services/ai-automation/): Workflows that move each lead from form to CRM to WhatsApp to ad platform, without anyone copying and pasting. ## Napexy platform (our own software) - [Napexy platform](https://napexy.com/platform/): Our own forms, CRM, inbox and tracking, set up and run by our team for the businesses we work with. - [Napexy CRM](https://napexy.com/platform/crm/): One pipeline for every lead, assigned automatically, scored from its answers, with reaction time tracked per salesperson. - [Booking & qualification forms](https://napexy.com/platform/booking-forms/): Forms that save the lead at the first step, ask your qualifying questions and book into your team’s real free times. - [Unified inbox](https://napexy.com/platform/unified-inbox/): WhatsApp, Messenger, Instagram, SMS and Gmail messages on each lead’s record, with the unanswered ones in plain view. - [SEO & AI visibility tracking](https://napexy.com/platform/seo-ai-visibility-tracking/): Google Search Console data and visits from AI assistants, search, social and ads, followed through to the leads they produced. - [Revenue attribution](https://napexy.com/platform/revenue-attribution/): Each lead keeps its ad, campaign and source through booked, showed and won, up to the deal and its value. - [Kiwi AI assistant](https://napexy.com/platform/kiwi-ai/): An assistant inside the CRM: ask about your leads or your pipeline in plain words and read the answer in a chat. - [Integrations](https://napexy.com/platform/integrations/): The full list of what the platform connects to, from Meta and WhatsApp to Search Console, n8n and any website. ## Industries - [Dental clinics](https://napexy.com/industries/dental-clinics/): Local search, compliant ads, booking forms and WhatsApp follow-up, measured in booked and attended dental appointments. - [Medical & healthcare](https://napexy.com/industries/medical-healthcare/): Clinics, specialists, labs and imaging centres: patients find the right doctor, book the right slot and arrive prepared. - [Aesthetic & beauty clinics](https://napexy.com/industries/aesthetic-beauty-clinics/): Consultations booked from Instagram and search, messages answered fast, and patients reminded when their next session is due. - [Real estate & developers](https://napexy.com/industries/real-estate/): Project launches, qualified buyer leads and booked site visits, followed through to reservations and signed contracts. - [Home services](https://napexy.com/industries/home-services/): Map visibility, answered calls and followed-up quotes for plumbers, electricians, air conditioning and renovation firms. - [Law firms](https://napexy.com/industries/law-firms/): Practice area pages, confidential intake and booked consultations for law firms, within the rules of your bar. - [Ecommerce & retail](https://napexy.com/industries/ecommerce-retail/): Ads, SEO and repeat-purchase flows for online shops, judged on delivered orders and margin after returns. - [B2B & SaaS](https://napexy.com/industries/b2b-saas/): Comparison pages, LinkedIn and search ads, and demo booking for B2B and software companies, measured in pipeline and revenue. - [Education & training](https://napexy.com/industries/education-training/): Programme pages, open days and enrolment follow-up for schools and training centres, timed to each intake. - [Hospitality & tourism](https://napexy.com/industries/hospitality-tourism/): More direct bookings, accurate map listings, answered reviews and followed-up event enquiries for hotels, restaurants and tour operators. - [Automotive](https://napexy.com/industries/automotive/): Live stock online, booked test drives, trade-in requests and service bookings for car dealers and garages. - [Finance & insurance](https://napexy.com/industries/finance-insurance/): Compliant ads, honest calculators and qualified quote requests for insurers, brokers, lenders and financial advisers. - [Franchises & multi-location](https://napexy.com/industries/franchises-multi-location/): An accurate listing and page for every location, shared campaigns and per-site reports for franchises and multi-location brands. - [Manufacturing & industrial](https://napexy.com/industries/manufacturing-industrial/): Technical product pages, quote requests and export leads for manufacturers, traced from first search to signed order. ## Challenges we solve - [My website brings no leads](https://napexy.com/challenges/website-not-generating-leads/): Your site is live, looks fine, and the phone does not ring. How we find out why, and what we fix first. - [My traffic is going down](https://napexy.com/challenges/website-traffic-dropping/): Traffic is falling and nobody knows why. How we tell a tracking glitch from a real loss, and what we fix first. - [Visitors don’t convert](https://napexy.com/challenges/website-not-converting/): People visit, look around and leave. What usually stops them, how we find it, and what we change first. - [I’m missing from AI answers](https://napexy.com/challenges/not-showing-in-ai-search/): You ask ChatGPT for a business like yours and it names your competitors. Why that happens, and what we fix first. - [My ads spend but don’t sell](https://napexy.com/challenges/ads-not-profitable/): The ad account shows leads at a fine cost, and sales stay flat. Where the money goes, and what we fix first. - [My agency isn’t delivering](https://napexy.com/challenges/agency-not-delivering/): You pay every month and cannot say what you get. How to judge an agency, what to ask for, how to switch. ## Guides and research - [What is generative engine optimization (GEO)?](https://napexy.com/insights/what-is-generative-engine-optimization/): A plain explanation of GEO: how AI assistants pick the businesses they name, and the work that changes it. - [GEO vs SEO: what changes](https://napexy.com/insights/geo-vs-seo/): What GEO adds to SEO, what stays the same, and how to split your effort between the two. - [How to appear in ChatGPT answers](https://napexy.com/insights/how-to-appear-in-chatgpt-answers/): The steps that make your business easier for ChatGPT to find, cite and describe correctly, and how to check progress. - [llms.txt: what it is and when it helps](https://napexy.com/insights/llms-txt-guide/): What llms.txt is, how to write one for a business site in an hour, and why it should not be your first GEO task. - [How to track traffic from AI search](https://napexy.com/insights/track-ai-search-traffic/): Set up GA4 to show visits from AI assistants as their own channel, and catch the influence that arrives as direct or branded search. - [Cost per lead is the wrong number](https://napexy.com/insights/cost-per-lead-vs-cost-per-booked-call/): Cheap leads can be the most expensive ones. Judge each channel by booked calls, show rate and revenue per source. - [The local SEO checklist](https://napexy.com/insights/local-seo-checklist/): Every item that decides whether locals find you on Google Maps and in AI answers, in the order to tackle them. - [Following up leads on WhatsApp](https://napexy.com/insights/whatsapp-lead-follow-up/): Reply fast, stay inside WhatsApp’s rules on opt-in and templates, remind before appointments, and keep every message on the lead record. - [Booking form pricing](https://napexy.com/pricing/booking-forms/): Startup, Growth and Business plans for Napexy booking forms, priced per seat. The one price we publish. - [How much does SEO cost?](https://napexy.com/pricing/seo-cost/): The factors behind an SEO quote, the usual pricing models, and the red flags in offers that look too cheap. - [How much does GEO cost?](https://napexy.com/pricing/geo-cost/): What decides the price of being cited by ChatGPT, Gemini and Google’s AI, and how to spot real GEO work. - [How much does PPC management cost?](https://napexy.com/pricing/ppc-management-cost/): Ad spend, management fees and the usual fee structures for Google and Meta ads, with the trade-offs of each. - [How much does a website cost?](https://napexy.com/pricing/website-cost/): What makes a website cost more or less, how builds are priced, and what you should own once it is done. - [How much does social media marketing cost?](https://napexy.com/pricing/social-media-marketing-cost/): What decides the price of social media work: platforms, content volume, production, replies to messages and ads. - [How much does local SEO cost?](https://napexy.com/pricing/local-seo-cost/): Why local SEO costs more for some businesses than others, and how to read a quote location by location. - [Marketing glossary](https://napexy.com/glossary/): The SEO, AI search, advertising, analytics and CRM terms you meet when buying marketing, defined in plain words. ## Company - [About Napexy](https://napexy.com/about/): A digital marketing agency that builds its own software and is judged on booked appointments and revenue. - [Our approach](https://napexy.com/about/our-approach/): Audit, plan, build, launch in stages, then a monthly report and decision call, with each side’s tasks spelled out. - [How we report results](https://napexy.com/results/): What we measure for every client, where each number comes from, and what a monthly report contains. - [Careers](https://napexy.com/careers/): How we work and hire, the roles we usually need, and how to apply when nothing is posted. - [Contact](https://napexy.com/contact/): New project, current client or application: where each request goes. - [Get a proposal](https://napexy.com/get-a-proposal/): Tell us where you want to grow. We send a plan and a fixed quote after a 30-minute call. ## Français - [Accueil](https://napexy.com/fr/): version française du site - [Services](https://napexy.com/fr/services/): Tous nos services en quatre familles, avec un guide simple pour savoir par lequel commencer. - [Plateforme Napexy](https://napexy.com/fr/plateforme/): Nos propres formulaires, CRM, messagerie et outils de suivi, installés et pilotés par notre équipe pour les entreprises que nous accompagnons. - [Secteurs](https://napexy.com/fr/secteurs/): Comment nous adaptons référencement, publicité, formulaires et relances à la façon dont vos clients cherchent, choisissent et paient. - [Ressources](https://napexy.com/fr/ressources/): Des guides pratiques sur la recherche IA, le SEO, la mesure et la relance des leads, chacun utile dès cette semaine. - [Guides des tarifs](https://napexy.com/fr/tarifs/): Comment les agences facturent le SEO, la publicité, les sites et les réseaux sociaux, et comment lire un devis avant de signer. - [À propos de Napexy](https://napexy.com/fr/a-propos/): Une agence de marketing digital qui conçoit ses propres logiciels et se fait juger sur les rendez-vous et les ventes. - [Demander une proposition](https://napexy.com/fr/demander-une-proposition/): Dites-nous où vous voulez grandir. Plan et devis fixe après un échange de 30 minutes.