AI visibility
Why your business is missing from AI answers, and how to fix it
Ask ChatGPT, Gemini or Perplexity for the best clinic, lawyer or supplier in your city. If they name three competitors and not you, the reason usually sits in what they can read about you. That can be changed.
What it looks like
- Assistants name your competitors when asked for a business like yours
- They describe you with old prices, a former address or services you dropped
- They know your name but not what you do, or mix you up with another business
- You appear in English answers but not in French or Arabic ones, or the reverse
- Your analytics shows no visits from ChatGPT, Perplexity or Gemini
- Google shows an AI Overview for your main service, and your site is not among its sources
The usual causes, most frequent first
| Cause | What we usually find |
|---|---|
| Too few outside sources | No mentions on the directories, review sites, press and comparison pages that assistants read in your field |
| Facts hidden or missing on your site | No page per service or location, no prices or ranges, key details only in images or behind scripts |
| Contradictions | Different names, addresses, hours or services across your site, Google Business Profile, directories and social profiles |
| Weak search rankings | Assistants that search before answering pick from the top results, and you are not there |
| Crawlers turned away | A robots.txt rule, a firewall or a CDN setting that blocks AI crawlers, sometimes by default |
| A language gap | Your content is in one language while buyers ask in another |
How we diagnose it in the first two weeks
List the questions
The questions that lead to a purchase in your market, in each language you sell in.
Ask the assistants
Each question goes to ChatGPT, Gemini, Perplexity, Copilot and Google’s AI features, and the answers are logged: who is named, who is cited, what is said about you.
Find their sources
Which sites the assistants cite for those questions, and whether you appear on any of them.
Check access
Robots.txt, firewall and CDN rules, server logs for AI crawler visits, and how your pages read with scripts turned off.
Check consistency
Name, address, phone, hours and services compared across every listing we can find.
What we fix first
What is inside your control, because it moves fastest. Crawler access set on purpose. Facts stated plainly on your own pages: one page per service and location, prices or ranges, areas served, who does the work. Listings corrected so that every source says the same thing. Structured data, so machines read each page without guessing.
Then the outside sources: reviews, directory listings, press mentions and the comparison pages assistants already cite in your field. That work is slower and runs month after month.
Throughout, AI referral visits are tracked in our SEO and AI visibility tracking and followed through to the form, the call and the booking, so you see whether being named brings business.
The services that handle it
GEO
The full programme for being named and cited in AI answers. See generative engine optimization.
ChatGPT optimization
Focused work on how ChatGPT finds and describes you. See ChatGPT optimization.
Google AI Overviews
Being a cited source in Google’s AI features. See AI Overviews and AI Mode.
AI brand perception
What assistants say about you, and correcting what is wrong. See AI brand perception.
Digital PR
Mentions on the sites assistants trust. See digital PR.
Frequently asked questions
Is this different from SEO?
It overlaps. Many assistants start from search results, so SEO still counts. On top of that come clear facts, consistent listings and outside mentions. Our GEO and SEO comparison goes through the differences.
How long does it take?
Fixes to your site and listings can show in answers within weeks, once the assistants reread the pages. Outside mentions build over months. The monthly report shows which is which.
Should we block AI crawlers?
If you want to appear in answers, blocking the crawlers that feed them works against you. Some businesses block crawlers used for training and allow those used for search. We go through each one with you.
An assistant says something false about us. What can we do?
Find where it comes from: usually an old listing, an outdated page or an article elsewhere. Correct the source, state the right fact clearly on your own site, and check again after the next crawl.
Do AI visits matter if there are so few?
Count them and follow them to the lead before deciding. People who arrive from an answer have often already compared, so judge them on leads and bookings.
Last updated · By the Napexy team
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