Healthcare
Digital marketing for clinics and healthcare providers
Patients rarely search for a clinic. They search for a specialty, an exam or a doctor’s name in their city, often for someone else in the family. We make each of those searches end in a booked slot with the right doctor.
How patients look for care
Search starts with a need. “Gynécologue près de moi”, “IRM genou prix”, “cardiologue ouvert samedi”, or the name of a doctor a neighbour mentioned. A clinic that only promotes its own name misses most of these searches, because the patient does not know the clinic yet.
Often the person searching is not the patient. A daughter books a cardiology check for her father. A parent looks for a paediatrician at nine at night. They want to know who the doctor is, which days they consult, whether the clinic accepts their insurance or convention, and how to get there.
The phone matters more here than in most sectors, especially for older patients. A clinic that tracks web forms but not calls sees only part of what its marketing does, which is why we set up call tracking early.
Different services, different ways to book
| Service | What the patient needs to know | What we set up |
|---|---|---|
| Specialist consultations | Which doctor, which days, languages spoken, fees and coverage | A page per doctor and booking by specialty |
| Imaging and lab tests | Price range, preparation such as fasting or a prescription, when results arrive | Booking with preparation instructions sent on confirmation |
| Surgery and hospital stays | The surgeon, the steps, the length of stay, the estimate | A consultation request handled by a coordinator |
| Company health checks | Packages, capacity, invoicing | A separate form and pipeline for employers |
What we build for a clinic
Doctor and specialty pages
Each doctor gets a page with qualifications, languages and consultation days. Each specialty page explains what it treats. Your doctors read and approve every line about medicine.
Booking that reaches the right person
The booking form saves the name and phone first, then the specialty and a slot. The CRM assigns the request to the next person on duty, specialty already noted.
Preparation that prevents wasted slots
For imaging and lab tests, the confirmation tells the patient how to prepare. A patient who arrives without fasting is a slot lost for everyone.
Search that matches real queries
Specialty, exam and doctor pages built for local search, and Google Ads on the specialties with free slots to fill.
Medical advertising rules and patient data
Doctors work under codes of ethics that forbid practising medicine as a business. Some now let doctors publish factual information about their skills, background and practice, while promotion stays off limits. Others forbid any commercial advertising of care. Health-advertising rules differ from one country to another, and we work from those of your professional order and of the country where you practise.
The platforms add their own rules. Google restricts ads for many health products and services, and both Google and Meta forbid targeting people by health condition. Meta also limits the data health advertisers can send it.
Patient data is health data. The GDPR treats it as a special category, and your local data-protection law most likely protects it too. Our forms ask only what booking needs, and nothing a patient says about their health is sent to an ad platform.
What we measure for a clinic
Attended appointments
Per specialty, per doctor and per source, every week.
Answered and missed calls
By hour and by day, so the front desk is staffed when patients actually call.
Wait for a first slot
How many days a new patient waits. When it grows for a specialty, we slow the ads for it.
Cancellations and no-shows
By specialty and by source, with the reasons the desk records.
Revenue by service line
For private clinics, what each specialty brings in, traced to its source through revenue attribution.
Mistakes that cost clinics patients
- Promoting the clinic’s name while patients search for a specialty or a doctor
- Advertising a doctor whose agenda is full for the next month
- One generic contact form that drops every request into the same inbox
- Medical pages written by marketers and never read by a doctor
- Ads that name a symptom and speak to the reader as a patient
- Doctor lists and opening hours on the map that nobody has updated since last year
Frequently asked questions
Can doctors and clinics advertise online?
It depends on the country and the profession. Factual information about doctors, services, hours and locations is allowed in most places. Promotional claims, comparisons and price offers on medical acts usually are not. We work from your country’s rules and the platforms’ health policies, and you approve every ad.
We already use a booking platform. Can you work with it?
Yes. If patients book through an online booking platform, we send them to your page there and measure what the platform lets us see. If you want the full picture from first click to visit, our booking form can run on your own site as well.
How do you handle patient privacy?
Forms ask for name, phone, specialty and a preferred time. Messages stay in your tools. Ad platforms receive no health information, and tracking follows the consent rules of your country.
Is SEO worth it for a clinic?
Yes. Most patient searches name a specialty, an exam or a city, and they repeat every day. A page per specialty and per doctor, kept accurate, keeps bringing patients long after an ad stops.
Do you work with labs and imaging centres?
Yes. Their needs are close to a clinic’s, with two differences: patients compare prices more, and preparation instructions decide whether the exam can happen on the day. We also make sure every request is answered fast, through the lead handling routine we set up for clinics.
Last updated · By the Napexy team
Keep reading
Tell us where you want to grow.
A 30-minute call with a strategist. You get a plan in plain words and a fixed quote, whether or not you work with us.