AI search & SEO
Digital PR and link earning services
Google still uses links to judge which sites to trust, and assistants learn who matters in a field from where a brand is mentioned. We earn both from publications people actually read, and we never buy them.
Why links and mentions still decide a lot
Two sites with equally good pages rarely rank the same. The one that other trusted sites link to and talk about usually wins. That has not changed in years, and AI search has made it matter more.
Assistants form their view of a field from what is written about it. When a buyer asks for the best clinic or developer in a city, the businesses named in local press, trade media and comparison articles have a head start. Many answers cite those very publications as sources.
So one article in a respected outlet can do more than dozens of directory links. It helps your rankings, gets read by real buyers, and becomes a source an assistant may repeat.
What our digital PR covers
Expert comment
Your specialists quoted when the news touches their field: a dentist on a new health rule, a property developer on housing prices.
Stories from your own data
Anonymised, aggregated figures from your own business, used with your permission, turned into a story a journalist can print.
Local and trade press
Pitches in French, Arabic and English to the national, local and trade outlets that matter in your market.
Partners and suppliers
Mentions on the sites of brands you work with, associations you belong to and events you take part in.
Unlinked mentions
Articles that already name you without a link. A polite request often turns them into links.
Resources worth citing
Guides and tools on your site that other writers want to reference, built with our content marketing team.
Link tactics, and how Google treats them
Google’s spam policies are clear about what counts as link spam. This is how we use each tactic.
| Tactic | Google’s view | Our use |
|---|---|---|
| Editorial coverage | What links are meant to be | The core of the work |
| Paid placements | Allowed only when marked as sponsored or nofollow. Unmarked paid links break the spam policies | Only for visibility, and always marked |
| Guest posts with keyword-rich links, at scale | Named as link spam | Never |
| Excessive link exchanges | Named as link spam | Never |
| Directory listings | Fine when real and relevant, though few carry much weight | Local and trade directories that buyers use |
How a digital PR campaign runs
Find the angle
What do you know that a journalist would want? Expert views, local data, a useful guide. We test angles before building anything.
Build the material
The data, the guide or the expert quotes, ready to send, with photos and facts checked.
Pitch each journalist personally
Short, relevant messages in their language, to people who cover your subject. No mass mailings.
Follow up and supply
Answers, quotes and images sent fast, because journalists work to deadlines.
Track what lands
Coverage, links, referral visits and brand searches, with leads followed through our tracking.
What we report
Coverage
Articles and mentions earned, with the outlet and a link to each.
Links from relevant sites
New links, the pages they point to, and whether they are editorial or marked.
Referral visits and leads
Readers who came from the coverage, and the enquiries they made.
Brand searches
People searching your name on Google, which tends to rise after good coverage.
Presence in AI answers
Whether assistants start naming you or citing the outlets that covered you, from our GEO tracking.
Frequently asked questions
Is digital PR the same as link building?
They overlap. Link building is the goal of getting links. Digital PR is a way to earn them, through stories and expertise that publications want to use, and it brings coverage and readers as well.
Do you guarantee a number of links?
No. Journalists decide what they publish. We report every pitch, every reply and every piece of coverage, so you can judge the effort and the results.
How long does it take?
First coverage can take a few weeks to a few months, depending on the angle and the news. The effect on rankings and AI answers builds over months, and it adds up.
Does digital PR help with AI search?
Yes. Assistants rely on what reputable sites say about a business. Coverage in the right outlets changes what they find, and what they say about you. Our AI brand perception audits show the effect.
Will you buy links if a competitor does?
No. Google’s spam policies forbid paid links that pass ranking credit, and the penalty falls on the site that benefits. We earn fewer, better links that keep their value.
Last updated · By the Napexy team
Keep reading
Tell us where you want to grow.
A 30-minute call with a strategist. You get a plan in plain words and a fixed quote, whether or not you work with us.