What does Napexy publish in its insights section?

Napexy publishes practical guides on three subjects that decide whether marketing pays: getting found in AI assistants and Google, measuring where leads really come from, and handling those leads until they book. Each article opens with a direct answer, then gives the steps in order and a way to check they worked. Facts about Google, OpenAI or Meta link to their own documentation.

Insights

Insights on AI search, SEO and turning leads into bookings

Short, practical guides for business owners and the people who run their marketing. Each one answers a question we are asked often, with the steps and the checks that go with it.

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In this section

What is generative engine optimization (GEO)?A plain explanation of GEO: how AI assistants pick the businesses they name, and the work that changes it.GEO vs SEO: what changesWhat GEO adds to SEO, what stays the same, and how to split your effort between the two.How to appear in ChatGPT answersThe steps that make your business easier for ChatGPT to find, cite and describe correctly, and how to check progress.llms.txt: what it is and when it helpsWhat llms.txt is, how to write one for a business site in an hour, and why it should not be your first GEO task.How to track traffic from AI searchSet up GA4 to show visits from AI assistants as their own channel, and catch the influence that arrives as direct or branded search.Cost per lead is the wrong numberCheap leads can be the most expensive ones. Judge each channel by booked calls, show rate and revenue per source.The local SEO checklistEvery item that decides whether locals find you on Google Maps and in AI answers, in the order to tackle them.Following up leads on WhatsAppReply fast, stay inside WhatsApp’s rules on opt-in and templates, remind before appointments, and keep every message on the lead record.

What we write about

We write about the work we do every week for clients, mostly clinics and a property developer, in French, Arabic and English. That keeps the subjects narrow. You will not find trend pieces or predictions here.

Most guides fall under one of these headings:

AI search: how assistants such as ChatGPT, Gemini and Perplexity pick the businesses they name, and what you can change
Search and local visibility: the SEO and Google Business Profile work that assistants still depend on
Measurement: tracking visits from AI, and judging channels by booked calls and revenue
Lead handling: replying fast, following up on WhatsApp, and keeping every conversation on the lead record

How each guide is written

Every article starts with the answer, in a paragraph you could copy on its own. Then it goes deeper: why it works that way, what to do in what order, and how to check the result in your own tools.

We do not quote industry statistics we cannot trace. When an example needs figures, they are round, invented and labelled as an example. Platform rules change often, so where a rule comes from Google, OpenAI or Meta, we link to the official page and you can read the current version yourself.

Where to start

Pick the problem that sounds most like yours.

If your problem is	Start with
AI assistants name your competitors and not you	What is GEO?, then how to appear in ChatGPT answers
You cannot tell whether AI search sends you anything	How to track traffic from AI search
Your ads report cheap leads but the calendar stays empty	Cost per lead is the wrong number
Local customers find the clinic down the road first	The local SEO checklist
Leads fill in the form and then go quiet	Following up leads on WhatsApp

Frequently asked questions

Who writes these guides?

The people at Napexy who run the campaigns, set up the tracking and build the software. We write about what we set up and check for clients, and nothing we have not done ourselves.

Are the articles about Napexy’s software?

Mostly not. The methods work with any tools. Where our own platform does a step for you, we say so once and link to it, and the rest of the guide stands without it.

Why are there no statistics in the articles?

Because most marketing statistics cannot be traced to a source, and a number you cannot check is worse than no number. When a guide needs figures to explain a calculation, they are round, made up and labelled as an example.

What if a guide is out of date?

Platforms change their rules and menus often. Each guide links to the official documentation it relies on, so check there first. If you spot something wrong, tell us through the contact page and we will correct it.

Last updated 3 November 2026 · By the Napexy team

Keep reading

What is generative engine optimization (GEO)?A plain explanation of GEO: how AI assistants pick the businesses they name, and the work that changes it.How to track traffic from AI searchSet up GA4 to show visits from AI assistants as their own channel, and catch the influence that arrives as direct or branded search.Cost per lead is the wrong numberCheap leads can be the most expensive ones. Judge each channel by booked calls, show rate and revenue per source.The local SEO checklistEvery item that decides whether locals find you on Google Maps and in AI answers, in the order to tackle them.Marketing glossaryThe SEO, AI search, advertising, analytics and CRM terms you meet when buying marketing, defined in plain words.Free toolsCalculators for ROAS, cost per booked call and your marketing budget. Free, no sign-up.

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