AI search & SEO
Content marketing services built on your buyers’ questions
Most business blogs are written for nobody in particular. We write for the person about to pick up the phone, answering what they want to know before they call.
Content that earns what it costs
Publishing three posts a month on generic topics fills a calendar. It rarely fills a diary. The pieces that bring in business answer the questions a buyer asks in the days before they decide: how much it costs, whether it hurts, how long it takes, which option suits them, what can go wrong.
Your front desk and sales team hear those questions every day. So do your WhatsApp threads. We start there, then check each question against what people search on Google and ask assistants, and build the plan from the overlap.
That content does three jobs at once. It ranks in search. It gets quoted by assistants, because it answers plainly. And your team can send it to a hesitant lead in a message.
Which format answers which question
| The buyer asks | Format | Leads to |
|---|---|---|
| How much does it cost? | A price explainer: what drives the price, typical ranges where you can state them | The service page and the booking form |
| Which option is right for me? | A comparison of options, with who each one suits | The matching service or product |
| Is it safe? Will it hurt? What are the risks? | An expert article, signed by your practitioner | A consultation booking |
| Who is good at this near me? | A location page with real details and reviews | A call or a visit |
| What does this term mean? | A short glossary entry | The guide that goes deeper |
How we run content marketing
Collect the questions
From your team, your unified inbox, Search Console and the answers assistants give in your field.
Plan by intent
Questions close to a purchase first. Each planned piece has a target question and a page it should lead to.
Interview your experts
A short call with the dentist, the engineer or the sales lead. Their answers become the substance of the piece.
Write, edit and link
Answer first, detail after, plain language, and links to the service pages that close the sale.
Distribute and reuse
Each piece goes into your newsletters, social posts and sales replies, and shorter versions feed video scripts.
Update what works
Pieces that bring leads are refreshed. Pieces that never do are merged, rewritten or retired.
Written by people who know the subject
Google’s guidance asks for content made for people first, with clear signs of who wrote it and why it can be trusted. A dental article carries more weight when a named dentist stands behind it. So we interview your practitioners, write in their voice, and put their name and role on the page.
We use AI tools where they help: research, outlines, first drafts of simple pages. Every piece is then rewritten and checked by a person, and by your expert before it goes live. Google’s spam policies target pages mass-produced to manipulate rankings, whatever tool made them. We do not produce those.
What we measure
Leads started by content
Forms, calls and messages where an article or guide was the first page, tied through revenue attribution.
Questions covered
Which buying questions on your list now have a clear answer on your site, and which are still open.
Search and AI visibility
Rankings, clicks and citations by assistants, piece by piece.
Pieces shared by your team
How often sales and support send the content to leads, when your tools let us see it.
Frequently asked questions
How many articles do we need each month?
Usually fewer than you think. The number comes from your list of buying questions and the pages you already have. Some months are mostly updates to existing pieces, which is often the fastest win.
Do you use AI to write?
For research, outlines and rough drafts, yes. Nothing goes live without a person rewriting it and your expert checking the facts. Your name is on it, and we treat it that way.
Do you write in French and Arabic?
Yes, and in English. Each language version is written for its readers, with their own terms and examples.
What is the difference with copywriting?
Content marketing answers buyers’ questions over time, mostly in articles and guides. Copywriting is the words on the pages that sell: home, services, landing pages. Most sites need both.
How does content help with AI search?
Assistants quote pages that answer a question plainly and that other sources agree with. Answer-first content is what they lift. Our GEO service builds on it.
Last updated · By the Napexy team
Keep reading
Tell us where you want to grow.
A 30-minute call with a strategist. You get a plan in plain words and a fixed quote, whether or not you work with us.