Web & AI
Web design, development and AI services that bring leads
Your website is where ads, search traffic and messages either become an appointment or leak away. We design it, build it, connect it to your CRM and add AI where it saves your team time.
Design
Development
AI services
Challenges we solve
How design, development and AI connect to your leads
Buyers reach you from an ad, a Google search, an AI answer or a WhatsApp message. Wherever they start, they end up in one of two places: a page on your site or a conversation with your team. Both have to turn interest into a booked appointment. Both have to record where that appointment came from.
So we treat the site, the ad creative and the AI assistants as one system. The ad makes a promise. The page keeps it, loads fast on a phone and asks for the booking. Every form runs through our booking and qualification forms, which save the name and phone before the calendar and send the lead to Napexy CRM with its source. Messages from WhatsApp, Messenger and Instagram land in the unified inbox, on the same lead record.
A good-looking site that loses the source of each lead is a brochure. You cannot tell which page pays for itself, so you cannot fix the ones that do not.
Which service to start with
Few businesses need everything at once. Start where leads leak today.
| If this sounds like you | Start with | What changes first |
|---|---|---|
| You have no site, or one page that says little | Website design | A page per service and place, a form that books, tracking from day one |
| Your site looks dated and has stopped producing calls | Website redesign | A redirect map that protects your rankings, then pages built to convert |
| You sell products online | Ecommerce website design | Fast product pages, a short checkout, product data that ads and search can read |
| Pages crawl on a phone | Speed and Core Web Vitals | Images, scripts and hosting fixed, then checked on real visits |
| Messages arrive at night and wait until morning | AI agents and chatbots | Instant answers, qualifying questions and booking, with a person taking over |
| Your ads reach the right people and still do not convert | Ad creative | New hooks and formats tested in batches, replaced before they wear out |
What every site we build includes
- Fast static or server-rendered pages (Astro or Next.js), or WordPress when your team edits the site itself
- Strict security headers and HTTPS on every page
- Self-hosted fonts, so no visitor data goes to a font provider
- Structured data for your business, services, locations and FAQs
- French, English and Arabic set up from the first page, with right-to-left layouts for Arabic
- Every form connected to your calendar and CRM, with the source of each lead
- Tracking of visits from search, ads, social and AI assistants, followed through to the booking
Where AI helps, and where it does not
AI earns its place in a sales team on repetitive work: answering the same questions at night, asking the qualifying questions, moving a lead from a form to the CRM to a WhatsApp reminder without anyone copying and pasting. That is what our workflow automation and our agents do.
It is poor at judgement. Pricing exceptions, complaints, anything medical or legal: those go to a person, with the conversation so far in front of them. We give the first kind of work to AI and the second to your team.
If you are unsure where AI would pay back in your business, start with AI consulting. We look at where your team loses time and leads, and estimate what each fix is worth before building anything.
Frequently asked questions
Do you only build sites that use Napexy CRM?
Our forms and CRM are the default because they keep the source of each lead from the first click to the booked appointment. If you already run another CRM, we look at what it can receive and plan the connection with you on the first call.
Astro, Next.js or WordPress: which do you use?
Astro or Next.js when speed and security come first and content changes go through us. WordPress when your team wants to edit pages itself. Both can be fast if they are built lean. We decide with you, based on who will update the site and how often.
Do you build sites in Arabic?
Yes. French, English and Arabic are set up from the start: right-to-left layouts for Arabic, a separate address for each language and the hreflang tags that tell search engines which version to show.
Will an AI chatbot replace our receptionist?
No. It takes the repetitive part: answering common questions, collecting the name and phone, offering a slot. Anything sensitive or unusual goes to a person in the same inbox, who sees the whole conversation.
How much does a website cost?
It depends on the number of pages and languages, whether you sell online, how much content we write and what the site has to connect to. Our website cost guide explains each factor, and we send a fixed quote after a first call.
Last updated · By the Napexy team
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