AI search & SEO
Video and motion graphics that explain, persuade and get found
A thirty-second video can answer the question a page takes five paragraphs to answer. We script, design and edit video for social feeds, ads, your website and YouTube, with subtitles in French, English and Arabic.
Where video earns its place
Video does three jobs well. It explains: how a treatment works, what a payment plan looks like, how a building site is progressing. It reassures: the place, the team, the way you work, seen before the first visit. And it sells in ads, where the first seconds decide whether anyone stops scrolling.
It also gets found. People search YouTube for how-to answers and reviews, and Google shows videos in its results for many questions. A short, clear video on a question your buyers ask can bring them to you from both.
We plan each video around one of those jobs and one next step. A video with no next step is a cost.
What we make
Short vertical videos
For Reels, TikTok and YouTube Shorts: one idea, a strong opening, captions, and a clear prompt to book or message.
Explainers and motion graphics
Animated videos that explain a procedure, a process or an offer. No camera needed, and easy to update in another language.
Ad creatives
Several hooks and formats per idea, so campaigns can test them. Built with our ad creative team.
Place and project films
A walk through your clinic, your showroom or a construction site, filmed to answer what buyers want to see before they visit.
Subtitles and versions
Subtitles and on-screen text in French, English and Arabic, and cuts in vertical, square and wide formats.
Video for your site and YouTube
Longer answers to buyers’ questions, placed on the pages that sell and on your channel.
How a video project runs
Brief tied to a goal
Who it is for, the one thing it must say, and the action it should lead to: a booking, a message, a click.
Script and storyboard
Approved by you before anything is filmed or animated, so changes are cheap.
Footage
Your team films on a phone with our shot list, we plan a shoot with you, or we use motion graphics with no camera at all.
Edit and animate
Cut, sound, captions, brand elements and motion graphics.
Versions and publishing
Each format and language exported, titled and described for the platform it goes to.
Video for search: what we set up
| Where | What we do |
|---|---|
| YouTube | Titles phrased the way people search, full descriptions, chapters with timestamps, captions and playlists by topic |
| Your website | A page for each important video where it is the main content, with a transcript, a thumbnail and VideoObject structured data |
| Google results | Chapters or clip markup so Google can show key moments, and pages it can crawl and index |
| Social platforms | Spoken keywords, on-screen text and captions, since many people watch with the sound off |
What we measure
Attention
Watch time and how far people get, per video and per version.
Search visibility
Views from YouTube and Google search, and the searches that brought them.
Clicks and messages
Visits, WhatsApp messages and form starts that followed a video.
Leads and bookings
For video ads, the leads and booked appointments by creative, through revenue attribution.
Frequently asked questions
Do we need professional filming?
Often not. For social videos, phone footage with good light, clean sound and a precise shot list works well. Brand films and project films benefit from a planned shoot, which we organise with you.
How long should a video be?
As long as the job needs. Ads and social videos are short, often under a minute. Explainers on your site or YouTube can run longer, if every part answers something.
Do you produce videos in Arabic?
Yes. Scripts, on-screen text and subtitles in French, English and Arabic, with right-to-left text set correctly.
Can you make videos for our ads?
Yes. We deliver several versions per idea for testing on YouTube, Facebook and Instagram or TikTok, and we judge them on the leads they bring.
How does video fit with our content plan?
The same buyer questions drive both. An article from our content marketing work often becomes a short video, and a video often becomes a section of a page.
Last updated · By the Napexy team
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