Free tools
Free marketing calculators
The three calculations we run in every first meeting. No sign-up, and nothing you type leaves your browser.
In this section
ROAS calculatorReturn on ad spend, break-even ROAS and profit after ads, from three numbers.Cost per booked call calculatorCost per lead, per booked call, per show and per sale, with the rate at each step.Marketing budget calculatorStart from a revenue goal and work back to the leads and ad budget it takes.
Why these three
Most marketing reports stop at cost per lead. These tools go further down the funnel, to the numbers that decide whether the ads paid for themselves. Use the ROAS calculator for profitability, the cost per booked call calculator to find where the funnel leaks, and the budget calculator to plan next month from a revenue goal.
Last updated · By the Napexy team
Keep reading
Pricing guidesHow agencies charge for SEO, ads, websites and social media, and how to read a quote before you sign.Marketing glossaryThe SEO, AI search, advertising, analytics and CRM terms you meet when buying marketing, defined in plain words.InsightsPractical guides on AI search, SEO, tracking and lead follow-up, each one answering a question you can act on this week.Analytics & attributionTracking you can trust: GA4, server-side tags, Conversions API and CRM data tied together, so budgets follow sales.
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