Organic social
Social media management services
Before they book, many people check your Instagram or Facebook page. They look at when you last posted, what you say, and whether anyone answers questions. We make sure what they find makes the call easier.
What organic social is for
Organic reach is small on most platforms. A post reaches a fraction of your followers unless people share it. Judge organic social on reach alone and you will always be disappointed.
Its real job is proof and conversation. Someone who saw your ad visits your profile to check you are real: recent posts, a doctor’s face, answers to other people’s questions. A buyer weighing up a flat looks for photos of the building site this month. That visit decides whether they message you.
And messages are leads. A DM asking “how much for a crown?” is worth as much as a form fill, and it goes cold just as fast.
What our social media management covers
Content calendar
A monthly plan built from your services, the dates that matter in your market and the questions customers ask, approved by you before anything goes out.
Production
Photos, short videos, carousels and stories in the format each platform favours, with video and motion design when a post needs it.
Publishing
Posts scheduled when your audience is active, in French, Arabic or English, as your market needs.
Community management
Comments answered, spam and abuse hidden, and recurring questions turned into posts.
DMs in one inbox
Instagram, Messenger and WhatsApp messages answered in our unified inbox, on the lead record, so nothing gets lost between apps.
Profile upkeep
Bio, highlights, hours, prices and address kept current, because an old phone number on a profile costs bookings.
A month of social media management
Plan
The month’s calendar, built from your offers, upcoming dates and the questions that came in last month.
Approve
You see every post before it goes out. Health and finance posts get an extra check against platform rules.
Publish and respond
Posts go live, and comments and messages are handled as they arrive. Questions that need a professional answer go straight to your staff.
Hand over leads
A conversation that turns into a booking request becomes a lead in Napexy CRM, with Instagram, Facebook or WhatsApp as its source.
Review
A monthly report, and next month’s plan adjusted toward the posts that started conversations.
What you get each month
- A content calendar approved before the month starts
- Posts and stories produced and published on each platform you use
- Comments moderated and answered
- DMs answered in the unified inbox and logged on the lead
- A list of recurring questions, each answered in a post
- Profiles kept current: hours, prices, address, links
- A report on conversations, leads and bookings from social
What we measure
Likes are easy to count and say little. These figures say whether social helps you sell.
Conversations started
DMs and comments that asked something real about your service.
Leads from social
Messages that became leads in the CRM, by platform.
Response time
How long people waited for a first answer.
Saves and shares
Stronger signs of useful content than likes, and the posts that earned them.
Frequently asked questions
How often should we post?
As often as you can keep quality up. A few useful posts a week do more than a daily post nobody reads. We set the rhythm with you, based on what you can supply in photos, cases and time for approvals.
Who answers the DMs?
We agree it with you. Messages land in the unified inbox, where routine questions get answered and anything clinical, legal or price-specific goes to your staff. Everyone sees the same thread.
Do you create content in Arabic?
Yes. The team works in French, Arabic and English, and we often publish in two languages for the same audience, sometimes in the same post.
Is organic social enough without ads?
Rarely, if you need new customers. Organic keeps the people who already know you. To reach people who do not, you need paid social, and the two work better together.
What does social media management cost?
It depends on the number of platforms, the volume of content and how much of the inbox we handle. Our guide to social media marketing costs explains each factor.
Last updated · By the Napexy team
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