AI search & SEO
Local SEO services for businesses that serve a place
When someone searches for a dentist, a notary or a new apartment near them, the map decides who gets the call. We work on everything that map reads: your profile, your reviews, your listings and your location pages.
How Google decides who appears on the map
Google names three factors for local results: relevance, distance and prominence. You cannot move your building, so distance is fixed. The other two are work.
Relevance is how well your profile and site match the search: the categories you chose, the services you list, the words on your location pages. Prominence is how well known you are: reviews, links, mentions in the local press, listings that agree with each other.
The same gaps come up again and again. A primary category that is too broad. Services missing from the profile. A duplicate listing from an old address. Hours that differ between Google, Facebook and the website. None of these is hard to fix. Together they cost calls every week.
What our local SEO service covers
Google Business Profile
Categories, services, hours, attributes, photos and posts, set up so the profile matches what people search, without stuffing keywords into your name.
Reviews
A steady routine for asking every customer, and replies to every review. Our review generation work runs it day to day.
Listings and citations
Your name, address and phone made identical across directories, maps apps and social profiles, with duplicates merged or removed.
Location pages
One page per branch or city you serve, with real details: address, access, team, services, prices and reviews from that place.
Local links
Mentions from local press, associations, partners and suppliers, which tell Google you are part of the area.
Calls and directions
Profile calls, direction requests and website clicks tracked, with call tracking where calls matter most.
Local questions people now ask assistants
People ask assistants local questions in full sentences: “Which dental clinic near me takes appointments on Saturday?”, “Is there a developer in my city with apartments ready to move into?”. The assistant answers from map listings, directories, review sites and your own pages.
That raises the cost of a wrong detail. If one directory still shows your old hours, an assistant may repeat them with confidence. The listings work above pays twice: once on Google Maps, once in the answers. Our GEO service goes further on the assistant side, and AI brand perception covers what they say when someone asks about you by name.
How we run local SEO
Audit every listing
We find your profiles, duplicates and unclaimed listings, and check each one against the truth.
Fix the profile
Categories, services, hours and photos corrected in the first weeks, since this is where the map looks first.
Clean the citations
Directories and maps apps corrected one by one, starting with the ones that rank for your name.
Build location pages
One strong page per location, linked from the profile, with a booking form or a call button that works on a phone.
Keep reviews coming
The asking routine is set up with your team, and replies go out every week.
What we report each month
Map visibility
Where you appear in map results at points across your whole area, for the searches we track.
Profile actions
Calls, direction requests and website clicks from your Google Business Profile.
Reviews
New reviews, the replies sent, and how the overall picture is changing.
Leads by location
Calls, forms and bookings for each branch, tied to the source that brought them.
Frequently asked questions
How much does local SEO cost?
It depends mostly on the number of locations, the state of your listings and how competitive your area is. Our local SEO pricing guide explains each factor.
Do I need a profile for each branch?
Yes, one verified Google Business Profile for each location that serves customers in person, and a matching location page on your site. Our page on franchises and multi-location businesses covers the larger networks.
Can I rank on the map in a city where I have no office?
Rarely, and Google does not allow profiles at addresses where you do not operate. A good page about the area you serve can still rank in the normal results below the map.
Should I add keywords to my business name on Google?
No. Google’s guidelines ask for your real-world business name, and adding keywords can get the profile suspended. Categories and services carry that job.
Where do I start on my own?
Claim and complete your Google Business Profile, then check that your name, address, phone and hours are identical everywhere. Our local SEO checklist walks through the rest.
Last updated · By the Napexy team
Keep reading
Tell us where you want to grow.
A 30-minute call with a strategist. You get a plan in plain words and a fixed quote, whether or not you work with us.