Web design
Website design services that turn visitors into appointments
Most business sites are designed to be looked at. Yours should be designed to be used: to answer what a buyer needs to know, then make booking the obvious next step.
Design starts with what the buyer needs to decide
Before any mock-up, we list what a buyer asks before booking. What does it cost? How long does it take? Who will I see? Where do I park? Can I pay in instalments? A dental clinic, a law firm and a property developer get very different lists. The answers become the page structure.
Then we design around the booking. On every page, the next step is visible on a phone without scrolling. The form asks for a name and phone first, then the qualifying questions, then a slot. Our booking forms save the name and phone at that first step, so a visitor who gives up at the calendar is still a lead your team can call.
Looks matter. A clinic that looks cheap online is assumed to be cheap in the chair. But the look follows the structure, and never the other way round.
What a Napexy website includes
Service and location pages
One page per service and per city or district you cover, each written to answer what people search for. This is where local SEO starts.
Booking on every page
A form or call button within reach of the thumb, connected to your calendar and to Napexy CRM with the source of each lead.
Three languages from day one
French, English and Arabic, with a real right-to-left layout for Arabic, a separate address per language and hreflang tags.
Structured data
Schema markup for your organisation, services, locations and FAQs, so search engines and AI assistants read each page without guessing.
Speed and security
Static or server-rendered pages, self-hosted fonts, compressed images and strict security headers. A slow page wastes the ad click that brought the visitor.
Copy that says something
Prices or price ranges where you can give them, real photos of your team and premises, direct answers. We write it with you or rework what you have.
How we design and launch your site
Questions and sitemap
We interview you and the people who answer your phone. The result is a sitemap and a list of what each page must say.
Phone-first wireframes
Each page is laid out on a phone screen first, then widened for desktop. You approve the structure before any colour appears.
Visual design
Your brand applied to the layout: type, colour, photography, icons. If the brand itself needs work, a branding project comes first.
Build and connect
Development, forms, calendar, CRM, tracking and structured data, tested in each language on real devices.
Launch and first month
We watch the first leads arrive, check each form and source tag, and fix whatever real visitors trip over.
Template, custom design or landing page?
| Option | Good for | Limits |
|---|---|---|
| Theme or template | A quick start on a small budget | Looks like many other sites, often heavy, hard to shape around your services |
| Custom design | A business selling several services or in several places | Takes longer and needs your input on content |
| Landing page only | One offer for one ad campaign | Rarely ranks on its own; see landing pages and funnels |
What you get at launch
- A sitemap and page plan agreed with you
- Designed and built pages in each language you sell in
- Booking and qualification forms connected to your calendar and CRM
- Source tracking on every form, call button and WhatsApp link
- Structured data checked with Google’s Rich Results Test
- Google Search Console and analytics set up and verified
- A handover session on editing your content
Frequently asked questions
How long does it take to design and build a website?
It depends on the number of pages and languages and on how fast content gets approved. Content is usually the slowest part. You get a dated schedule after the first workshop.
Can we edit the site ourselves?
Yes, if you want to. We build on WordPress when your team will change pages often. On an Astro or Next.js site, we can add a simple content editor for the pages you update most.
Do you write the content?
We can, in French, English and Arabic. We need an hour or two of your time for the facts only you know: prices, process, the questions patients or clients really ask. Generic copy is what makes most sites forgettable.
Will the new site rank on Google?
We build it so it can: clean structure, fast pages, structured data and a page for each service and place. Rankings also depend on competition, links and time, which is SEO work. Nobody can promise positions.
Do you design in Arabic?
Yes. Arabic pages get a mirrored right-to-left layout, typefaces drawn for Arabic script and copy written in Arabic for the reader.
How much does a website cost?
It depends on pages, languages, content and integrations. Our website cost guide explains each factor.
Last updated · By the Napexy team
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