AI search & SEO
Website copywriting that turns visits into enquiries
A visitor decides in a few seconds whether to stay. Your copy has to tell them they are in the right place, what you do for them and what to do next. We write it that way, in English, French and Arabic.
What your copy has to do in the first few seconds
Someone lands on your page from Google, an ad or an assistant’s answer. They have four questions. Am I in the right place? Can these people solve my problem? What will it cost me, in money and effort? What do I do now?
Many business sites answer none of them in the first screen. They open with “Welcome to”, a slogan, or a paragraph about the company’s values. The visitor scrolls, does not find the answer, and goes back to the results.
We write the opposite way. The first line says what you do, where and for whom. The next lines give the facts that decide: price or how pricing works, timing, location, proof. The call to action says exactly what happens when they click.
What we write
Home page
A clear statement of what you do and for whom, and short paths to each service.
Service pages
One page per service, answering the questions buyers ask before they book, with the facts stated plainly.
Landing pages for ads
Copy matched to each campaign’s promise, built with our landing pages team.
Location pages
Real details for each branch or city, so they help both visitors and local search.
Forms and buttons
Button labels, form questions and confirmation messages. Small words that decide whether a lead finishes the booking form.
About and team pages
Who is behind the business, their qualifications and how they work. Buyers read these before they trust you with money or health.
How we write your copy
Listen to your customers
Reviews, WhatsApp threads and your sales team’s notes. We borrow the words customers use, because those are the words they search.
Interview you
An hour with the owner or the expert: what you do best, what you will not do, what customers misunderstand.
Map the messages
One main promise per page, the proof behind it and the objections it must answer.
Write and review
A first draft in context, on the page design, then a round of changes with you.
Measure and revise
Enquiries and booking rate per page, compared before and after. Weak pages get rewritten, with tests where traffic allows.
Common fixes, before and after
| Before | After |
|---|---|
| Welcome to our clinic, a leader in modern dental care. | Dental implants done in-house, from first scan to final crown, with the price explained before you book. |
| We offer innovative solutions tailored to your needs. | We build two- and three-bedroom apartments near the city centre, sold off-plan with staged payments. |
| Contact us for more information. | Book a consultation. Choose a time, and we confirm by WhatsApp within the hour. |
| Our expert team is passionate about quality. | Every consultation is done by the surgeon who will place your implant. |
Copy that search engines and assistants can use
Clear copy for people is also clear copy for machines. A heading that matches the question, a first sentence that answers it, and facts written as facts: these help a page rank in SEO, and they give assistants a sentence worth quoting through GEO.
One page per service matters too. A single page listing ten services ranks for none of them. Each service with its own page, its own questions and its own call to action gives Google and assistants a precise answer to point to.
Frequently asked questions
Do you write in French, Arabic and English?
Yes. Each language is written for its readers, with local terms and examples, and Arabic pages are checked in their right-to-left layout.
What do you need from us?
An interview of about an hour, your prices or how pricing works, and any proof you can share: qualifications, guarantees, reviews. We do the rest and send drafts for approval.
Can you rewrite just a few pages?
Yes. We usually start with the pages that get visits but few enquiries, because that is where better words pay fastest.
How do you know the new copy works?
We compare enquiries and booking rate per page before and after, and run tests where traffic allows. Our conversion rate optimization service goes further.
Will you keep our brand voice?
Yes, if you have one. If not, we write a short voice guide with you first, or as part of a branding project.
Last updated · By the Napexy team
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