Services
AI search and SEO services
People find a business in two ways now: a list of results on Google, or a written answer from an assistant. Both read the same pages. We work on those pages, and on what the rest of the web says about you.
AI search visibility
SEO
Content
Expertise
How AI search, SEO and content fit together
Picture three layers. At the bottom sits technical SEO: pages that load fast, can be crawled, and tell machines what they are about. In the middle, content: pages that answer the questions your buyers ask, written so a person trusts them and a machine can quote them. On top, reputation: reviews, mentions and links on other sites.
Google ranks pages on all three. Assistants read the same three, then write an answer that names a handful of businesses. The overlap is large. What changes is where you look for the result: a position on a results page, or a sentence inside an answer.
So we do not sell AI search as a trick on the side. A business with thin pages and no reviews will not be cited, whatever file it adds to its server. GEO starts where good SEO leaves off.
Which service fits your situation
| Your situation | Start with | Why |
|---|---|---|
| You serve customers in one city or region | Local SEO | Map results, reviews and your Business Profile decide most local calls |
| Google sends you almost no visits | SEO, with a technical audit first | Nothing else pays off until your pages are found and indexed |
| You rank, but assistants name your competitors | GEO and AI brand perception | The facts and mentions assistants rely on are missing, thin or wrong |
| You sell hundreds of products online | Ecommerce SEO | Categories, filters and product data need their own rules |
| You sell in several countries or languages | International SEO | Each language needs its own pages, addresses and listings |
| Your pages exist but say very little | Content marketing and copywriting | Search engines and assistants both need something worth quoting |
How to decide where to spend first
Check the base
Open Google Search Console and look at which of your key pages are indexed. If the pages that sell are missing, fix that before anything else.
List the questions that sell
Write down what a buyer asks just before they call you. Search each one on Google, then ask two or three assistants. Note who appears and who does not.
Find the weakest layer
No page for the question points to content. A page that never ranks points to technical work or authority. Ranking but absent from answers points to GEO.
Spend where the leads are
A clinic in one city needs its map listing before a blog. A shop with thousands of products needs category pages before articles.
What we measure across all of it
One report covers Google and the assistants, and every line ends at a lead your team can call.
Search and AI visits
Visits from Google and from assistants, kept apart so you can see each trend on its own.
Answer presence
Whether assistants name you for the questions we track, in each language you sell in.
Leads by source
Forms, calls and messages, each tagged with the page and channel that brought it.
Bookings and revenue
What happened to those leads in the CRM. This is the number we are judged on.
Frequently asked questions
Do I still need SEO if my customers use ChatGPT?
Yes. ChatGPT searches the web for many questions before it answers, and Google’s AI Overviews are built on Google’s own index. A page that search engines cannot find or do not trust is rarely the page an assistant quotes.
Should I start with SEO or GEO?
Usually with SEO, because GEO builds on it. The exception is a business that already ranks well but is described wrongly, or not at all, by assistants. There, GEO and brand perception work come first.
How long before SEO work shows results?
Technical fixes can show within weeks, once Google has crawled the pages again. New content and links from other sites build over months. We report monthly, so you can see which changes moved what.
Do you work in French and Arabic?
Yes. We write, optimise and track in French, English and Arabic, including right-to-left Arabic pages. Our international SEO page explains how we handle several languages on one site.
How do you know when a visit comes from an AI assistant?
Most assistants pass a referrer or a tag we can read, and our tracking follows those visits through to the form, the call and the booking. Our guide on tracking AI search traffic explains the limits.
Last updated · By the Napexy team
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