Ecommerce
Ecommerce website design that sells on a phone
An online store is judged in a few taps. Can I find it, do I trust it, can I pay the way I want? We design for those taps and build the product data underneath, so ads and search can find each item.
What a store has to get right
A store gets fewer chances than a service site. There is no salesperson to rescue a confused visitor. If the size guide is missing, the delivery cost appears only at the last step or the right payment method is not offered, the cart is abandoned and nobody tells you why.
Local habits decide a lot. In some markets, many shoppers still pay cash on delivery, so the checkout has to make that option obvious and the team has to confirm each order by phone or WhatsApp before it ships. In others, buyers expect cards, wallets and clear return terms. One design rarely fits both kinds of market without changes.
Behind the pages sits the product data: titles, prices, stock, variants, images, identifiers. It feeds Google Shopping, Meta catalogues and search results. A messy catalogue hurts every channel at once.
What we design and build
Category pages and filters
Filters that match how your customers choose (size, budget, use) and category pages written to rank, planned with ecommerce SEO in mind.
Product pages
Real photos, price and delivery cost visible before the button, stock status, and answers to the questions buyers ask in your messages.
A short checkout
Guest checkout, as few fields as possible, and the payment methods your market expects, from cash on delivery to cards and wallets.
Order confirmation
For cash on delivery, a confirmation by phone or WhatsApp before shipping, with each order tracked from placed to delivered.
Product feeds
Clean feeds for Google Merchant Center and Meta catalogues, with correct identifiers, prices and availability.
Purchase tracking
Purchase events sent to Google and Meta, from the server where possible, and each order tied to the campaign that brought it.
Shopify, WooCommerce or a custom build?
| Shopify | WooCommerce | Custom build | |
|---|---|---|---|
| Best when | You want a hosted store and your payment providers are supported | You already run WordPress or want full control of hosting | The catalogue is large, the checkout unusual or speed critical |
| Running costs | A monthly plan, plus apps and possible transaction fees | Hosting, extension licences and upkeep | Hosting and development time |
| Watch out for | Apps that pile up scripts and slow the store | Updates and security are your job, or ours | Every feature is built, so it costs more to start |
How a store project runs
Catalogue and data audit
We look at your products, variants, photos and stock source. Many store problems start in the spreadsheet.
Structure and categories
Categories and filters planned from what people search for and how they choose.
Design
Product page, cart and checkout designed on a phone first, tested with real products and real prices.
Build and integrations
Payments, delivery companies, stock and order messages connected and tested.
Feeds and tracking
Merchant Center, the Meta catalogue and purchase events checked before the first ad runs.
Test orders and launch
We place real orders with each payment and delivery option, then cancel them, before the store opens.
What we measure after launch
Each figure is split by device and by traffic source, and feeds our conversion rate optimisation work.
Product page to cart
How many of the visitors who see a product add it to the cart.
Checkout completion
Where people leave the checkout, step by step.
Confirmed and delivered orders
For cash on delivery, the orders confirmed and paid, compared with the orders placed.
Revenue by source
Sales tied to the search, ad or campaign that brought the buyer.
Mobile speed
Core Web Vitals on product and category pages, from real visits. See speed optimisation.
Frequently asked questions
Which ecommerce platform should we choose?
Shopify if you want a hosted store and your payment and delivery providers work with it. WooCommerce if you already run WordPress or want full control. A custom build for large catalogues or unusual checkouts. We recommend one after seeing your catalogue and your market.
Can you set up online payment with local cards?
Yes. Cash on delivery works on every platform. Online payment with local bank cards needs a merchant agreement, so the options depend on your bank and your legal status. We connect what your bank provides.
Do you connect the store to Google Shopping and Meta ads?
Yes. We set up the product feeds and purchase tracking during the build, so Meta ads and Shopping campaigns start on clean data.
Can you move our store from another platform?
Yes: products, customers and past orders where both platforms allow it, and a redirect for every product and category URL, the same way we handle a website redesign.
Do you build stores in Arabic?
Yes, with right-to-left layouts, prices and numbers displayed correctly, and a separate address per language for search engines.
Last updated · By the Napexy team
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