Funnels
Landing pages and sales funnels
A homepage talks to everyone. A landing page talks to the person who just clicked one ad, about the one thing that ad promised, and asks them to do one thing next.
What a funnel is, in plain terms
A funnel is the path from the ad to the sale, laid out on purpose: the ad, the page, the form, the booking, the confirmation, the reminder, the visit. Each step loses some people. A good funnel loses as few as it can, and shows you where the rest went.
Many businesses have the ad and a page, and leave the rest to chance. The form sends an email to a shared inbox. The phone rings during lunch. Nobody confirms the appointment.
We build the whole path, and we build it to be measured. Every lead carries its source, campaign and ad into the CRM, so two funnels can be compared on what they sell.
What goes into each landing page
Message match
The headline repeats the promise of the ad, with the same offer and the same picture. The visitor knows at a glance they are in the right place.
One offer, one action
No menu, no blog, no second offer. One form or one booking calendar, repeated down the page for those who scroll.
Proof where the doubt is
Reviews, credentials, photos of the real premises or project, and a straight answer to the price question.
A form that keeps the lead
Our booking forms ask for name and phone first and save them before the calendar, so a visitor who stops halfway can still be called.
Fast on a phone
Paid social traffic arrives on phones, often on mobile data. Light pages, compressed images and no heavy page builders.
The right language and direction
French, Arabic and English versions, written for each audience, with Arabic laid out right to left as it should be.
How we build a funnel
Start from the offer
What are we selling, at what price, to whom, and what does the first appointment look like? A weak offer cannot be saved by design.
Write before designing
The copy comes first, built from the questions buyers ask your team. The design follows the argument.
Connect form, calendar and CRM
Bookings go into your team’s calendar. The lead lands in the CRM with its source, and the right salesperson is notified.
Set up what happens after
A confirmation on WhatsApp or SMS, reminders before the appointment, and follow-up for those who did not book. See lead handling.
Launch, measure, improve
Conversion by step from the first week, then conversion rate optimization on the weakest step.
Landing page or website page?
| Website page | Landing page | |
|---|---|---|
| Who it talks to | Every visitor, from any source | People who clicked one ad or one email |
| Navigation | Full menu and links | None, or almost none |
| Goal | Inform and lead to other pages | One action: book, call or request |
| Search engines | Built to rank | Often kept out of search when it repeats a site page |
| How many you need | One per topic | One per offer, audience and language |
What you get
- Page copy written in each language you sell in
- Design for phones first, then desktop
- A booking or qualification form connected to your calendar
- Every lead sent to your CRM with source, campaign and ad
- Conversion tracking for Google Ads and Meta, with server-side events
- Confirmation and reminder messages on WhatsApp or SMS
- A thank-you page that says what happens next
- A first report on each step, two weeks after launch
Frequently asked questions
Should landing pages sit on our own domain?
Yes, on your main domain or a subdomain of it. Your tracking stays first-party, and you avoid ad review problems when the domain shown in the ad and the page do not match. We can host them for you on a subdomain if your site is hard to edit.
How many landing pages do we need?
One per offer and audience. A dental clinic selling implants and whitening needs two pages, because the buyers, the questions and the prices differ. Campaigns in Arabic and in French each get their own page, written for that audience.
Long page or short page?
It depends on what you sell. A cheap or urgent service needs a short page and a phone number. A costly, considered purchase, such as an apartment or a full dental treatment, needs a longer page that answers objections. When traffic allows, we test both.
Can you build on our current website platform?
Usually, yes. We build on WordPress and other common platforms, or as light standalone pages when the site is too slow or too locked down. See WordPress development.
Do you also make the ads?
Yes. Ads and page work best written together, so the promise matches. Our team handles ad creative and runs the campaigns on Google, Meta and TikTok.
Last updated · By the Napexy team
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