Pricing guide
How much does a website cost?
A website quote can cover a theme with your logo on it, or a site built to turn visitors into booked appointments. Both are called “a website”. This guide shows what separates them.
What changes the price of a website
| Factor | Why it changes the cost |
|---|---|
| Page types | Price follows the number of distinct templates more than the number of pages. Many service pages on one template cost less than a handful of pages that each need their own design. |
| Design approach | A ready-made theme is quicker to build. A design made for your brand and your buyers takes more hours and fits better. |
| Copywriting | Someone has to write every page. If you supply the text, the scope drops. If the agency writes it, copywriting is part of the quote. |
| Languages | Each language needs its own written copy and hreflang tags. Arabic needs a right-to-left layout, tested on every template. |
| Forms, booking and CRM | A contact form is quick. A booking form that qualifies leads and sends them to your CRM with their source takes more setup. |
| Ecommerce | Products, variants, payments, delivery rules and stock sync each add work. See ecommerce website design. |
| Migration | Moving from an old site means carrying content across and redirecting every old address that matters, or the rankings it earned are lost. |
| Speed and accessibility | Meeting Core Web Vitals and accessibility standards from the start takes care in design and code. Retrofitting them later costs more. |
How websites are usually priced
Fixed project
One price for an agreed set of pages, features and design rounds, with a launch date. The most common model, and the easiest to compare.
Phased build
The pages that bring leads go live first. The rest follow in later phases, each with its own price. Useful when you need to be online soon.
Project plus care plan
The build as a project, then a monthly or yearly fee for hosting, updates, backups, security and small changes. See maintenance and security.
Website subscription
A low start, then a monthly fee for as long as you keep the site. Read the exit terms: with some offers you rent the site and cannot take it with you.
What a small, growing and multi-location business usually needs
| Business | Typical scope |
|---|---|
| One location | A home page, a page per main service, an about page, a contact and booking page, basic structured data, and call and form tracking. |
| Growing | All of the above, plus landing pages for campaigns, a guides section, a second language, a CRM connection and a booking form that qualifies leads. |
| Multi-location or network | A location page template, a booking calendar per site or per practitioner, shared content managed centrally, local editors for local facts, and reporting by location. |
What every website quote should list
- The pages and templates included, by name
- How many design rounds, and what counts as one
- Who writes the copy and who supplies the photos
- The languages, and how each one will be written
- Forms, booking, CRM and payment connections
- The redirect plan, if you already have a site
- Speed, accessibility and tracking checks before launch
- Domain, hosting account, code and content in your name
- What any monthly or yearly fee covers after launch
Red flags in cheap website offers
The cheapest sites are cheap for a reason, and the reason usually shows up after launch. Watch for:
- A domain registered in the agency’s name.
- A site built on a closed platform you cannot export or move.
- No admin access for you, or access only through the agency.
- A price with no copywriting, leaving you to fill empty templates.
- A redesign with no redirect plan. Old addresses break and search traffic falls.
- Forms that send an email to an inbox nobody watches, with no record of where the lead came from.
What we need to send you a fixed quote
Your goals
What the site must produce (calls, booked appointments, quote requests or sales) and for which services.
Your current site
Its address and admin access, if you have one, so we can see what to keep, move and redirect.
The content you have
Copy, photos, logo, brand rules and the languages you need. Whatever is missing becomes part of the scope.
A fixed quote
A price for a written list of pages, features and design rounds. It stays fixed for that scope.
Frequently asked questions
Why can a redesign cost more than a new site?
Because the old site has to be moved as well as replaced: content carried over, every ranking page redirected, forms and tracking rebuilt. Skipping that work is how redesigns lose traffic. See website redesign.
What does a website cost after launch?
Hosting, the domain, software licences, security updates, backups and small edits. Some agencies bundle these into a care plan. Others leave them to you. Ask for the yearly total before you sign.
Can we edit the site ourselves?
You should be able to change text, photos and opening hours without calling anyone. Ask to see the editor while you compare quotes, and for training at handover.
Can you add booking to our existing site?
Yes. Our booking and qualification forms install with one embed snippet on any site. They save the name and phone number at the first step, before the calendar, and the lead lands in the CRM with its source.
Last updated · By the Napexy team
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