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Marketing budget calculator

Most budgets start from what was spent last year. This one starts from the revenue you want and works back, step by step, to the leads and the ad budget it takes.

Sales needed–
Shows needed–
Bookings needed–
Leads needed–
Monthly ad budget–

Example values. Replace them with yours; nothing you type leaves your browser.

How the calculation works

  1. Sales

    Revenue goal ÷ average sale value, rounded up.

  2. Shows

    Sales ÷ the share of shows that buy.

  3. Bookings

    Shows ÷ the share of bookings that show up.

  4. Leads

    Bookings ÷ the share of leads that book.

  5. Budget

    Leads × your expected cost per lead.

Change a rate before you change the budget

Move the show rate or the booking rate by a few points and watch the budget fall. Those rates depend on how fast you reply, how you remind and how you qualify, which is cheaper to improve than buying more leads. Our lead handling and conversion services work on exactly those rates.

Frequently asked questions

What if I do not know my rates?

Start with cautious guesses, run a month, then replace them with real numbers from your CRM. The cost per booked call calculator gives you the rates from a month of data.

Does this include agency fees?

No. It gives the ad budget only. Add fees, tools and your team’s time to judge the full cost of a sale.

Last updated · By the Napexy team

Keep reading

Cost per booked call calculatorCost per lead, per booked call, per show and per sale, with the rate at each step.ROAS calculatorReturn on ad spend, break-even ROAS and profit after ads, from three numbers.Media strategy & planningA channel plan and budget built back from your booking targets, with tests and a monthly rule for moving money.Pricing guidesHow agencies charge for SEO, ads, websites and social media, and how to read a quote before you sign.

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